- About Laura
“Curb appeal” is one of those catch-phrases in the Real Estate marketing and Home Staging industry that seems to be overused and yet, cannot be stressed enough to home sellers. The majority of the time, Curb Appeal is used in discussions with clients from a “beautification” perspective: “You can make your home more attractive by adding…”. While there is much wisdom behind adding the right touches to highlight features of your home’s exterior, often it is as much about maintenance and repairs as it is about planting gardens, styling your mailbox, or introducing new lighting and window trim. Entering fall and with winter approaching, I would like to focus on some aspects of Curb Appeal that may not always get the attention they deserve.
Put yourself in the position of the potential buyer coming to see your home. First, you cannot be sure that they are scheduling an appointment or coming with a realtor. People are busy and often will do a drive-by first to see if your home is worth an actual walk-through. If your home is on the market, it always needs to look the part. What will these potential buyers see? In the spring and summer, those seasonal trees and flowers look amazing and add to the look of your home’s exterior. When fall hits, a lawn covered with fallen leaves and petals can spell one thing for potential home buyers: WORK! Let’s be honest. Most people understand home ownership requires rolling up the sleeves to maintain your home, but do you really want the first impression your home makes to be “Look at all the leaves on the lawn!” Get your rake out regularly and stay on top of the seasonal chores.
The same is true of gutters that clog and overflow due to fallen leaves or needles. In wetter climates, you can’t always guarantee a
beautiful day to showcase your home. If it’s raining, the potential home buyer does not want to see water cascading over the edge of your gutters because now they are imagining climbing up the ladder themselves to clean it, rather than imagining being inside, enjoying the benefits your home has to offer.
Ultimately it’s about first impressions and maximizing the look of your home when the potential buyer pulls up to the curb. That look is not only what they see, but how they imagine themselves as the owner of your home. Making your home stand out is as much about what you take away as it is about what you add. Remove the impression that your home is high-maintenance and you are setting the right tone before they even get to the door.