- About Laura
Last week I staged a beautifully renovated executive rancher located in the prestigious South Surrey Elgin Park/Chantrell neighbourhood. This area is known for its proximity to a few of the most popular schools in the South Surrey ( Elgin Park Secondary and Chantrell Creek Elementary) as well as the beautiful established landscaping. I had previously worked with this homeowner with my shopping services and on interior styling and general decor so was already familiar with the home and much of the contents. The focus of the staging was to increase the ambiance in the key parts of the home and employ quick techniques to clean up some of the rooms used by the teenagers. This house is very well maintained with a gorgeous entertainers patio perfect for your BBQ, backyard and even a pool!
This is an owner occupied home staging using the Styled to Sell package, meaning the homeowners are living in the home while it’s on the market. We used all of their existing furniture, mixed with rented staging accessories, & new custom artwork that I commissioned. Sometimes we are able to use some, or all, of the homeowner’s own furniture. In this case the furniture was in excellent condition, in proportion to the rooms and a suitable style for accentuating the best features of the home. All that was needed was some styling and an eye for inspiration. Staging occupied homes is one of my specialties.
Here is the listing agents notes;
Stunning south facing, over 1 acre private corner lot. 5bdr rancher significantly renovated doubling the size of original home. Open concept kitchen, dining and family room all views overlooking sunny private yard. Master bdr with brand new ensuite/walk-in closet and patio doors opening to hot-tub area. This home includes large recreation room and games room perfect for entertaining family and friends. 3 car garage(one over height) lots of extra parking available. Beautiful private backyard with in-ground pool with extensive patio area. Close walk to Chantrell Creek Elem/Elgin Park Sec.
You can find out more about this move-in-ready South Surrey home by contacting Louise McKnight or Leslie Zhao of Bay Realty Group at: (604)531-4000. MLS #1325380
Laura Davis Designs provides home staging of occupied homes. The majority of homes staged receive offers in one month or less, often for over asking price or receive the highest offers of similar homes in the neighbourhood. If you need help preparing your South Surrey, White Rock or Fraser Valley home for sale, contact Laura today at (604)780-2189.
Many of the clients I have worked with in the South Surrey / White Rock B.C. area have similarities due to the nature of the community. Larger homes set on proportional lots surrounded by homes of equivalent stature and design. When one of these gets listed and my services are secured, making the home stand out from its contemporaries both inside and out is my primary focus and a skill I have honed over years of servicing this market.
Recently my help was enlisted for a project that was different in many aspects and I wanted to share the experience with you. A single, thirty-something firefighter had a stylish condo in White Rock that clearly had the “bachelor” stamp all over it and was collecting dust on the market after many months. He had a willingness to be creative, a desire to change anything and everything, and a current look that he knew needed to be gone. Oh…and he had a budget.
I took an inventory of everything he had, from furniture and finishings, to bedding and bath decor. Next I evaluated each item in terms of workability. This process involved determining whether I could work with the piece or not, but also what it would likely cost to find a suitable replacement or upgrade. Working on a tight budget, I had to be sure to maximize the design dollar available to me in order to create the greatest styling transformation possible. In the end, we kept roughly 50% of his decor/furnishings, allowing me to source fantastic deals to overhaul the other 50% and create a brand new look for his home. A new couch, TV stand, bedding, accent chairs, rug, mirror, pillows and lamps were all purchased under budget thanks to my ability, refined over the years, to locate amazing bargains on just the right items. The savings allowed me to create for the client a custom art wall of black and white photography drawing on the theme of firefighting. The client and the realtor were blown away. The condo sold at a price per square foot that was highest among area condos over the preceding four months.
A couple of things really stood out for me with this contract. The first was that home staging and restyling don’t have to be expensive. The transformation that we accomplished on a tight budget was quite remarkable. The second was the satisfaction I gained from using my creativity and expertise in a way that was slightly different than the norm for me.
“Curb appeal” is one of those catch-phrases in the Real Estate marketing and Home Staging industry that seems to be overused and yet, cannot be stressed enough to home sellers. The majority of the time, Curb Appeal is used in discussions with clients from a “beautification” perspective: “You can make your home more attractive by adding…”. While there is much wisdom behind adding the right touches to highlight features of your home’s exterior, often it is as much about maintenance and repairs as it is about planting gardens, styling your mailbox, or introducing new lighting and window trim. Entering fall and with winter approaching, I would like to focus on some aspects of Curb Appeal that may not always get the attention they deserve.
Put yourself in the position of the potential buyer coming to see your home. First, you cannot be sure that they are scheduling an appointment or coming with a realtor. People are busy and often will do a drive-by first to see if your home is worth an actual walk-through. If your home is on the market, it always needs to look the part. What will these potential buyers see? In the spring and summer, those seasonal trees and flowers look amazing and add to the look of your home’s exterior. When fall hits, a lawn covered with fallen leaves and petals can spell one thing for potential home buyers: WORK! Let’s be honest. Most people understand home ownership requires rolling up the sleeves to maintain your home, but do you really want the first impression your home makes to be “Look at all the leaves on the lawn!” Get your rake out regularly and stay on top of the seasonal chores.
The same is true of gutters that clog and overflow due to fallen leaves or needles. In wetter climates, you can’t always guarantee a
beautiful day to showcase your home. If it’s raining, the potential home buyer does not want to see water cascading over the edge of your gutters because now they are imagining climbing up the ladder themselves to clean it, rather than imagining being inside, enjoying the benefits your home has to offer.
Ultimately it’s about first impressions and maximizing the look of your home when the potential buyer pulls up to the curb. That look is not only what they see, but how they imagine themselves as the owner of your home. Making your home stand out is as much about what you take away as it is about what you add. Remove the impression that your home is high-maintenance and you are setting the right tone before they even get to the door.